What are the types of career strategy?
What are the types of career strategy?

What are the types of career strategy?

Are you feeling stuck in your career? Do you want to move up the ladder but don’t know where to start? Well, fear not! A well-defined career strategy can help you achieve your aspirations and reach new levels of success. But before you start planning, it’s important to understand the different types of career strategies available to you. In this article, we’ll explore the various types of career strategies and how you can use them to achieve your goals.

Traditional Career Strategy

Career planning is essential for individuals who aim to succeed in their professional lives. A traditional career strategy refers to the conventional approach to career planning. This type of strategy involves setting progressive goals, focusing on career advancement, and obtaining success in one specific career path.

Generally, the traditional career strategy involves working for one company for a long period and gradually moving up the corporate ladder. The idea behind this approach is that individuals must remain committed to their jobs, stay loyal to their employers, and gain expertise in their field over time to achieve success.

Another aspect of traditional career strategy is specializing in one particular area and developing skills and knowledge in that area over time. This vertical specialization requires individuals to focus on their current role and move up the ranks within that organization through hard work, dedication, and a solid work ethic.

The traditional career strategy also involves constantly pursuing higher levels of education and training. Professionals who want to climb the corporate ladder must pursue advanced degrees, certifications, and additional training in their fields of work. The idea is that advanced education and training will lead to better job opportunities, higher salaries, and career advancement opportunities.

Moreover, networking is an important part of the traditional career strategy. Building relationships and making connections with colleagues, mentors, and leaders within an organization or industry is crucial for success. This involves attending industry events, joining professional organizations, and seeking out mentors and sponsors who can offer guidance and support in advancing one’s career.

Lastly, the traditional career strategy involves being flexible and adaptable to changes in the job market and industry trends. Professionals must be willing to step outside of their comfort zones, take on new challenges, and explore different career paths to advance their careers.

In conclusion, the traditional career strategy involves setting progressive goals, focusing on career advancement, and obtaining success in one specific career path. Specializing in one particular area, pursuing higher levels of education and training, networking, and being flexible and adaptable to changes in the job market and industry trends are all critical components of this strategy.

Self-Employment Career Strategy

Self-employment is a career strategy in which individuals take complete ownership of their professional lives by starting and managing their own business. This requires a significant amount of effort, dedication, and resources to be successful. There are three main types of self-employment strategies: freelancing, entrepreneurship, and consulting.


Freelancing is a popular type of self-employment strategy where individuals work on a project-by-project basis for clients. Freelancers set their own schedules, rates, and work locations. They work remotely and often choose to work in industries such as writing, design, coding, marketing, consulting, and more. Freelancers are often hired through platforms like Upwork or Fiverr or by direct referral. Due to the flexibility of freelancing, it can be a great option for those who want to work from home or have other commitments and responsibilities that they must attend to.

Freelancers are responsible for finding clients, managing their own finances and taxes, and branding themselves. Some freelancers run their business entirely on their own, while others hire assistants or collaborators to help them with specific tasks. Freelancers must be proactive in chasing new opportunities and building their network through platforms like LinkedIn or local chamber of commerce chapters.


Entrepreneurship is another type of self-employment strategy that focuses on creating a product or service and launching it into the market. Successful entrepreneurship requires a great deal of creativity, resourcefulness, and market research. Entrepreneurs must also have a deep understanding of their industry, customers, and competitors. Launching a startup can be risky, but if executed correctly, it can lead to financial freedom and immense personal fulfillment.

Entrepreneurs raise capital from sources such as angel investors, venture capitalists, crowdfunding, or even through personal savings. They then use this capital to build their product or service, create marketing campaigns, and grow their customer base. Entrepreneurs must have excellent communication, leadership, and management skills to effectively manage their team, build partnerships, and sell their product or service.


Consulting is a type of self-employment strategy where individuals offer their expertise and advice to businesses or individuals for a fee. Consultants offer specialized knowledge and skills in various industries such as finance, IT, human resources, sales, marketing, and more. They provide strategic and tactical recommendations to clients and help them achieve their goals.

Consultants can work on their own as individual consultants or can work in a team as a consulting firm. They require excellent communication, customer service, and analytical skills to succeed in this career strategy. Consultants also need to keep themselves updated on the latest industry trends and must actively seek out opportunities to grow their business and gain more clients.

Self-employment career strategy can be rewarding, but it also accompanies considerable risk, such as financial closures if the business fails to sustain in the market. However, with the right skills, mindset, and efforts, it can offer a chance to create something uniquely personal, achieve financial independence, and make an impact on society. Finding the right strategy for one’s career can take time, reflection, and exploration. Entrepreneurs, Freelancers, and Consultants all require varied strategies for maintaining their business and finding clients. The key is to discover the path that speaks the most to personal fulfilment and success.

Skills-Based Career Strategy

The skills-based career strategy is, in many cases, more about focusing on the skillset you have rather than the job title you hold. This type of career strategy is for those who aren’t entirely sure what they want to do with their futures. It involves sitting down and assessing what your strongest suits are in terms of skills, what you enjoy the most and what careers align with both of these things. Once you have a general idea of the skills you have available, the next part of the skills-based career strategy is determining what careers allow you to best utilise these skills and pursue the interests you took note of earlier.

This strategy can be incredibly effective for people who want to change careers or those who have recently finished school or university and want to figure out what direction to take in. It involves putting in effort to figure out how your unique skills can be utilised, rather than just searching for jobs according to their titles. This way, you can craft your own unique career path based on the skillset you have available and the fields that interest you the most.

Once you have figured out where your skillset fits best, it’s essential to work on developing these skills. There are different ways to do this, and it depends on what the skills required are. You might study or take a course to develop a particular skill, or it might be something that comes from your day-to-day work. Regardless, it is essential to keep honing and improving your capabilities to stay relevant in your industry and stay open to potential opportunities.

When taking this approach to your career, it’s important to keep in mind that careers and industries change constantly. So, it’s essential always to reflect and assess your skillset and be ready to make adjustments and acquire new skills as needed. This approach to your career gives you more control and insight into what you’re doing. It puts you in charge of the direction you take, as opposed to following a path that you may not be entirely happy with professionally.

In closing, the skills-based career strategy revolves around assessing and understanding your skills and the things you enjoy and figuring out how to utilise those skills in a way that aligns with your personal and professional interests. It’s about taking control of your career by bending it to your strengths and not just following a traditional career path. If this sounds like a strategy that would suit you, take some time to reflect on your skill-set and interests, and then start exploring the careers that would align with these factors.

What are the types of career strategy?

A career strategy is a plan that outlines an individual’s career goals and the actions necessary to achieve them. The career strategy may evolve over time as goals change, but it is always a crucial aspect of career success. In this article, we will explore four types of career strategies.

Entrepreneurial Career Strategy

Entrepreneurial career strategy is geared towards individuals who want to start their own businesses. In this type of career strategy, the individual seeks to create and build a business from the ground up. The individual may choose to start their own business in order to maintain greater control over their work, have greater financial rewards, and flexibility in their work schedule. Starting a business from scratch involves identifying a market opportunity and creating a product or service that fills that need. Entrepreneurship requires a strong sense of self-motivation and perseverance, as well as a willingness to take risks.

In order to pursue an entrepreneurial career strategy, it is important to have a solid business plan. This plan should outline the product or service to be offered, the target market, the marketing strategy, and the finances required. It is also important to have a network of mentors, investors, and other business leaders who can provide guidance and support as you build your business.

Entrepreneurial career strategy is a good fit for people who are highly motivated, risk-takers, and have a passion for creating something from scratch. It can be a challenging career path, but it can also be very rewarding.

One important thing to note is that entrepreneurship is not for everyone. It requires a level of risk-taking and financial investment that may not be suitable for everyone. Nevertheless, if you have a passion for building something from scratch and you are willing to take on the challenges associated with entrepreneurship, an entrepreneurial career strategy may be the perfect fit for you.

Parallel Career Strategy

A parallel career strategy involves pursuing a second career alongside one’s primary career. It provides an individual with a safety net in case their primary career does not work out as expected. It also helps individuals in gaining new skills and expanding their knowledge. Moreover, it provides personal satisfaction and fulfillment.

There are different types of parallel career strategies:


Starting a business is a popular parallel career strategy. It requires significant effort and hard work, but it has the potential for high rewards. Entrepreneurs can work on their business in their free time, and gradually scale it up. An entrepreneur is responsible for managing everything from product development to marketing, sales, and customer service. Entrepreneurship provides the freedom of being one’s boss and working on something that one is passionate about.


Consulting work involves providing expert advice to individuals or organizations. It is a flexible parallel career strategy that helps individuals leverage their existing skills and experience. Consulting assignments vary in length and can be done remotely or in person. Individuals can work with multiple clients and choose the work they want to take on.

Teaching and Training

Teaching and training involve sharing knowledge and skills with others. It is a fulfilling parallel career strategy that provides individuals with the opportunity to make a difference in someone’s life. Teaching and training can be done in a variety of settings, such as schools, colleges, adult education, and vocational training centers.


Freelancing is popular among individuals who want to work on their own terms. Freelancers work on short-term projects for multiple clients. They have the flexibility to work from anywhere and choose the projects they want to work on. Freelancing is a parallel career strategy that is well-suited for individuals with a specialized skill set, such as writers, designers, and programmers.

Volunteer Work

Volunteer work involves giving time and effort to an organization or a cause. It is a parallel career strategy that provides individuals with a sense of fulfillment and helps them contribute to society. Volunteer work can be done on a part-time or full-time basis. It allows individuals to learn new skills and gain experience in areas they may not have had exposure to otherwise.

In conclusion, a parallel career strategy allows individuals to pursue their passions and interests while still working in their primary careers. It helps individuals gain new skills, knowledge, and experience. Whether it is entrepreneurship, consulting, teaching and training, freelancing, or volunteer work, a parallel career strategy provides individuals with the freedom to choose how they want to work and what they want to work on.

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